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Susquehanna Life

The World is Experiencing a Kindness Deficit. Some are on a Mission to Change That.

Jan 28, 2020 01:38PM ● By Erica Shames is a nonprofit with a bold hypothesis: Kindness is the catalyst in solving the world’s biggest challenges. Its "Kindness Scientists" around the world believe a kinder world is possible, and they're working to make it happen. 

In preparation for participation in the Be Kind Week, in partnership with the Greater Susquehanna Valley United Way, Evangelical Community Hospital, and the hundreds of people, organizations and businesses in our region who have chosen to participate, we at Susquehanna Life magazine are doing our due diligence to research the many kindness campaigns sweeping the nation and the world. 

Our first stop is They have a bold mission--to educate and inspire people to choose kindness--and vision--A world where people choose kindness first.

In so doing, they have attracted people from all over the world to spread those messages through their words and deeds. The group's core values include:
Curiosity: Our commitment to innovation keeps us curious, inquisitive, and nimble. Integrity: We believe honesty and transparency is the best policy. Inclusivity: We believe all are welcome to be kind. Intentionality: We are cognizant of our impact and strive to be intentional with everything we put out there. And Data-Driven: We use data to maximize our impact.

Everything the group does is grounded in science.

Diverse Methodology
In the lab, in cyberspace, or in the field, it gathers data and stories for analysis. It collaborates with academics, researchers, and volunteers to scale and diversify its research across the globe.

Behavior Change Science
It activates long-term behavior change by leveraging research and methods from multiple fields including psychology, anthropology, and neuroscience.

It publishes its findings to educate the public on everything there is to know about kindness.

Learn how you can take part by visiting

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