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Susquehanna Life

Geisinger Research Oncologist to Donate Proceeds from Book Signing

Mar 20, 2015 10:55AM ● By Erica Shames

Victor G. Vogel, M.D., MHS, director, breast medical oncology/research at Geisinger Health System, whose interview was featured in the spring 2015 print issue of Susquehanna Life Magazine, will sign copies of his new book, Doctor, What if it Were Your Mother?: Hope, Faith and Reason at the End of Life, Sunday, March 22, 2 to 3:30 p.m. in the Third Floor Community Room of the Barnes & Noble Bookstore at Bucknell University. Proceeds from the signing will benefit Geisinger Cancer Institute.

Doctor, What if it Were Your Mother? examines the importance of candid, but compassionate, communication between physicians and patients during end-of-life care. Dr. Vogel was inspired by the personal challenges he faced during his mother’s illness and death, as well as over 30 years of professional experience caring for breast cancer patients.

In the book, Dr. Vogel argues that physicians are obligated to discuss prognosis details and treatment options with patients, but sometimes leave out details fearing a patient’s negative response to a poor prognosis. This leads to unwanted, expensive care with little benefit to the patient. Dr. Vogel educates physicians on how to set realistic expectations while addressing spiritual needs at the end of life, and urges patients to ask the right questions to make the best decision during challenging times.

“Throughout my career I have focused on the science of breast cancer, as well as the compassion and bedside manner required to truly make a difference in a patient’s end-of-life care,” said Dr. Vogel. “I hope my experiences both personally and professionally impact the physician-patient relationship and enable us to speak more honestly about comfort, hope and spirituality.”

About Geisinger Health System

Geisinger Health System is an integrated health services organization widely recognized for its innovative use of the electronic health record, and the development of innovative care models such as ProvenHealth Navigator® and ProvenCare®. As one of the nation’s largest rural health services organizations, Geisinger serves more than 3 million residents throughout 48 counties in central, south-central and northeast Pennsylvania. The physician-led system is comprised of approximately 23,500 employees, including a 1,200-member multi-specialty group practice, nine hospital campuses, two research centers and a 467,000-member health plan, all of which leverage an estimated $7.7 billion positive impact on the Pennsylvania economy. The health system and the health plan have repeatedly garnered national accolades for integration, quality and service. In addition to fulfilling its patient care mission, Geisinger has a long-standing commitment to medical education, research and community service. For more information, visit, or follow the latest Geisinger news and more on Twitter and Facebook.

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