James Bond Wore the Quartz Revolution
James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they know. Displays will feature important wristwatches from the commercial history as it unfolded—all worn by the James Bond character in the EON Productions movies of the period.
The exhibit opens June 3, 2015, at the National Watch & Clock Museum in Columbia, PA. Bond expert Dell Deaton (JamesBondWatches.com) will curate the latest addition to expanded Museum displays to enhance the vital contributions of wristwatches to societies.
"We hope to correct myths arguing that the Quartz Revolution was nothing more than about making watches cheaper," says Deaton. "Or that an understanding of this 'revolution' requires no more than understanding how Quartz oscillators work as a time-basis.
"This exhibit seeks to explain why this revolution happened when it happened and shows how it continues to remain invaluable to contemporary society—at the very least, to reopen the discussion and move beyond cliché.
"The most important outcome of the Quartz Revolution was that it delivered a vast leap in one’s personal, mobile ability to control his own timekeeping. It was the culmination of a centuries-old pursuit, and it was delivered at exactly the period in history when consumers were ready for it and demanding it. None of this was simple or obvious as it was happening," Deaton continues.
"The Quartz Revolution is essentially a consumer-driven story. That’s something too easily missed when you exclusively focus on the watch companies, betting on winners and losers who anted up for the battles as they
played out in the 1970s, ’80s, and then finally settling down in the 1990s."
"By focusing on the fictional 'James Bond' character, we create a proxy for the consumer that can stand as a brand on equal footing with those of watchmakers. Thus, we can tell this story from its necessary, original perspective. I also think that makes it more globally objective as well."
At the center of this exhibit are examples of all 12 quartz James Bond wristwatches representing screen-correct models of those featured in EON productions movies premiered from 1973 through 1995.
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