Insights, Analytics and Strategies for Digital Marketing and SEO
Insights, Analytics and Strategies for Digital Marketing and SEO SM 102, Wednesday, February 1 - April 5 6 p.m. - 9 p.m. 1 credit, $430 Ken Mueller Is your digital presence really connecting with your target audience? Measuring the results of your social media efforts is key to the success of your comprehensive marketing plan. In this class you will learn how to interpret your analytics to help you build and maintain a strong digital presence. You'll also learn how to create a social media policy for your company or organization and how to integrate online and offline marketing. Plus, understand the basics of search engine optimization as part of your content strategy. NOTE: This class counts towards the Social Media Marketing certificate.
Date & Time
Weekly on Wednesday
Feb 01, 2017 through Apr 05, 2017
6:00PM - 9:00PM