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Fall Illumination 2020: The Paradox of Selfishness

The Paradox of Selfishness

By Seth Godin


Often, we choose to be selfish because we feel insufficiency.

“I don’t have that much, how can I possibly share it?”

The insecurity that comes from feeling like our foundation is weak or our future is uncertain can cloud our instinct to be generous. Like a drowning person, we cling ever tighter to the life buoy.

You see where this is going…

The single best way to find sufficiency and confidence and trust and forward motion is to do precisely the opposite of what our instincts might tell us.

In an economy based on connection, trust and attention, the posture of generosity is not only the highest-yielding strategy, it’s also the right thing to do.



Seth Godin is an author, entrepreneur and teacher. 

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