In The Fall - 2018 Issue
Sep 11, 2018 12:02PM
One of the best and worst things about working at Geltzer, in fact, was the opportunities and challenges. I remember being asked, early on, to write a public relations proposal for Commodore Computers. I had never written a PR proposal, but Geltzer was not the place to plead ignorance. If you didn’t know how to do something, you were expected to figure it out. So I did.
In this way, I worked my way up quickly, from writer and account executive to senior account executive.
It turns out, Howard has a Pennsylvania connection. Howard’s mother, Sally, was born and raised in Berwick; Howard grew up in Hazleton and Howard’s uncle owned a car dealership in Mifflinburg. Sally, Howard told me, was a huge fan of Weis Markets, as well as a regular customer.
And, another shared connection: Howard was involved in starting a magazine—Family Health, still surviving as Health. He left, with help from the publisher, to join his wife Sheila in a public relations venture, Geltzer & Co.
Ultimately, the company was acquired by the ad firm, Publicis. Howard and Sheila spent several years managing Publicis’ New York PR office before retiring.
Howard did not particularly enjoy retirement, he recently told me. NYU’'s Stern Business School created a Department of Management Communications and invited Howard to join the faculty. He just completed his eighth year there, and says, “I thoroughly enjoy [teaching] my required course for sophomore undergraduates.” And, I learned, Sheila also embarked on a new career producing theater.
Armed with that insight, I had the gumption to start Susquehanna Life magazine. Thank-you, Howard, and Sheila, for giving a young writer a chance—and an opportunity.
Erica L. Shames,
Founder & Publisher
Articles from our Fall 2018 Issue:
Pennsylvania farms leach about 64 million pounds of nitrogen into the Chesapeake Bay every year, and Lancaster County—home to many Plain Sect-owned farms—still has one of the highest per-... Read More »
A warm bowl of soup is always a favorite meal on a chilly fall day. The aroma fills the kitchen and warms the home. Read More »
Events happening this Fall 2018 throughout the Susquehanna Valley. Read More »
Honoring Veterans, Art in Milton, Community Service, Local History & More: Life Around The River Fall 2018
We explore what's happening around the Susquehanna Valley. Read More »
A Williamsport communal garden is designed to empower the community with a place to plant, grow and harvest produce—and full of the promise of good things. Read More »
The Veterans Day Ceremony will take place at the Union County WWII Honor Role on Saturday, Nov. 3, 2018, at 11 a.m. Read More »
An overnight stay at a C&O lockhouse is like taking a trip back in time. Here’s information for your getaway! Read More »
Mission Statement: Founded in 1993, Susquehanna Life magazine is the original lifestyle publication for Central PA, highlighting the region’s most captivating stories and undiscovered gems in a national-caliber publication. And the Susquehanna Life brand is an effective, cost-efficient multi-media platform on which businesses and organizations like yours, that produce a high-quality product or service, can partner with a brand with these same principles and attributes to meet and exceed sales goals.