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In The Fall - 2018 Issue

Sep 11, 2018 12:02PM

Dear Readers,

My professional world came full circle recently when I reconnected with Howard Geltzer, co-owner with his wife Sheila, of Geltzer & Co., a small but mighty firm that managed public relations for Sony.

At Geltzer, I worked on Professional Video, Professional Audio, Broadcast and Radio Determination Satellite System accounts. I learned enough about the technical aspects of Sony’s products to write case histories on how cameras, audio equipment and satellite services were utilized in business, institutional and broadcast settings—and published some in national magazines like Southern Boating. I was given the authority to lead meetings with Sony product managers and vice presidents at the company’s Park Ridge, NJ, headquarters.  

One of the best and worst things about working at Geltzer, in fact, was the opportunities and challenges. I remember being asked, early on, to write a public relations proposal for Commodore Computers. I had never written a PR proposal, but Geltzer was not the place to plead ignorance. If you didn’t know how to do something, you were expected to figure it out. So I did.

In this way, I worked my way up quickly, from writer and account executive to senior account executive.  

It turns out, Howard has a Pennsylvania connection. Howard’s mother, Sally, was born and raised in Berwick; Howard grew up in Hazleton and Howard’s uncle owned a car dealership in Mifflinburg. Sally, Howard told me, was a huge fan of Weis Markets, as well as a regular customer.

And, another shared connection: Howard was involved in starting a magazine—Family Health, still surviving as Health.  He left, with help from the publisher, to join his wife Sheila in a public relations venture, Geltzer & Co.

Ultimately, the company was acquired by the ad firm, Publicis.  Howard and Sheila spent several years managing Publicis’ New York PR office before retiring.

Howard did not particularly enjoy retirement, he recently told me. NYU’'s Stern Business School created a Department of Management Communications and invited Howard to join the faculty.  He just completed his eighth year there, and says, “I thoroughly enjoy [teaching] my required course for sophomore undergraduates.” And, I learned, Sheila also embarked on a new career producing theater.

It is somehow fitting that Howard, one of the people who had the most impact on my career, has roots in Pennsylvania. As difficult as it was working for Geltzer & Co., I left there with a critical skill: I could figure out how to do anything and, potentially, I could accomplish whatever I set my mind to.

Armed with that insight, I had the gumption to start Susquehanna Life magazine. Thank-you, Howard, and Sheila, for giving a young writer a chance—and an opportunity.

Sincerely,

Erica L. Shames,
Founder & Publisher  

Articles from our Fall 2018 Issue:

Our Natural World A Walk in Penns Woods - Sep 10 2018 1138AM

Our Natural World: A Walk in Penn’s Woods

To build appreciation for forests, people who care for them and the importance of tending them, the annual Walk in Penn’s Woods features scheduled walks in each of Pennsylvania’s 67 counties Read More » 

An Amish farmer working his team of draft horses

Environmentally Conscious Farming: The Plain Sect and Bay Conservation

Pennsylvania farms leach about 64 million pounds of nitrogen into the Chesapeake Bay every year, and Lancaster County—home to many Plain Sect-owned farms—still has one of the highest per-... Read More » 

By the Book Fall 2018 - Sep 10 2018 1218PM

By the Book [Fall 2018]

Browse these book recommendations in a variety of genres. Read More » 

Cooking at Home Golden Fall Butternut Squash Soup - Sep 10 2018 0112PM

Cooking at Home: Golden Fall Butternut Squash Soup

A warm bowl of soup is always a favorite meal on a chilly fall day. The aroma fills the kitchen and warms the home. Read More » 

Susquehanna Lifes Fall 2018 Dining Guide  - Sep 10 2018 0134PM

Susquehanna Life's Fall 2018 Dining Guide

Best Farm-to-Table restaurants, as chosen by our readers. Read More » 

Kevin front seat racing at the 2013 World Championships in Szeged Hungary

Outdoor Recreation: Racing Fever

The origin of dragon boat racing dates back over 2,300 years, but it didn’t arrive in Philadelphia until 1983. Over 30 years later, the McNamara family is hooked on dragon boat racing. Read More » 

Educator Spotlight More Than a History Lesson - Sep 10 2018 0253PM

Educator Spotlight: More Than a History Lesson

The best teachers find ways to bring the outside world into their classrooms to make learning fun, engrossing and relevant. A unique partnership between two teachers illustrates what can ... Read More » 

Fairs  Festivals - Fall 2018 in the Susquehanna Valley - Sep 10 2018 0318PM

Fairs & Festivals - Fall 2018 in the Susquehanna Valley

Events happening this Fall 2018 throughout the Susquehanna Valley. Read More » 

Making a Difference Hunters Share their Harvest - Sep 10 2018 0347PM

Making a Difference: Hunters Share their Harvest

When Ben Moyer tracks deer, he thinks about the more than 1.8 million Pennsylvania residents who identify as food-insecure. Turning venison over to Pennsylvania food banks fulfills a miss... Read More » 

Fall Illumination 2018 Be Thankful - Sep 10 2018 0356PM

Fall Illumination 2018: Be Thankful

A poem that illuminates the importance of being thankful. Read More » 

Sojourns: Reliving the Past at the C&O Canal

Go back in time and see how lock tenders and their families lived alongside the once-bustling C&O Canal. Six former lockhouses on the lower canal are now available for overnight stays. Read More » 

Spring comes to a tinder fungus

Tell Us Your Story: The Artist Fungus Cult

Artist fungus painting is a cult art form that dates back to the Iroquois, and arises today from our Appalachian mountains, where artist fungus is widespread. Why do it? The reasons vary. Read More » 

Salvation Army Social services coordinator Rose Confer photographs a volunteer group from local business Auto Trak The group of nearly 20 spent the morning pulling weeds spreading mulch and readying the beds for planting last April

Quality of Life: A Community Garden Yields Food for the Soul

A Williamsport communal garden is designed to empower the community with a place to plant, grow and harvest produce—and full of the promise of good things. Read More » 


 

Letters to the Editor [Fall 2018]

Readers share their thoughts on previous issues. Read More » 

Web Extras

Veterans Day Ceremony at Union County WWII Honor Role - Sep 10 2018 0628PM

Veterans Day Ceremony at Union County WWII Honor Role

The Veterans Day Ceremony will take place at the Union County WWII Honor Role on Saturday, Nov. 3, 2018, at 11 a.m. Read More » 

HISTORY OF DRAGON BOAT RACES - Sep 10 2018 0635PM

HISTORY OF DRAGON BOAT RACES

Dragon Boats have a long, rich history… Read More » 

A Stay At CO Lockhouse Is Like Taking A Trip Back In Time - Sep 10 2018 0654PM

A Stay At C&O Lockhouse Is Like Taking A Trip Back In Time

An overnight stay at a C&O lockhouse is like taking a trip back in time. Here’s information for your getaway! Read More » 

Peach Bottom Slate - Sep 11 2018 1201PM

Peach Bottom Slate

The slate extracted from these Pennsylvania quarries was once hailed as the finest in the world. Read More » 

 


Mission Statement
: Founded in 1993, Susquehanna Life magazine is the original lifestyle publication for Central PA, highlighting the region’s most captivating stories and undiscovered gems in a national-caliber publication. And the Susquehanna Life brand is an effective, cost-efficient multi-media platform on which businesses and organizations like yours, that produce a high-quality product or service, can partner with a brand with these same principles and attributes to meet and exceed sales goals.              

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Business 2018 In the Issue

PROUDLY BROUGHT TO YOU BY THESE COMMUNITY SPONSORS


Weis Center for the Perfoming Arts
Geisinger Medical Center