In The Summer - 2018 Issue
Jun 11, 2018 07:21PM
Twenty-five years ago I embarked on the adventure of a lifetime when I started Susquehanna Life magazine. I’ll be the first to admit I didn’t know what I was doing. With a passion for writing, but no business experience (and no Internet, yet, to guide me), I scoured the Public Library for Union County and Bucknell’s Bertram Library for help.
I found a book entitled, The Magazine: Everything You Need to Know to Make it in the Magazine Industry, copyright 1978. It was written, karmically, by Len Mogul, a co-founder of National Lampoon magazine. I worked under him as an editorial assistant, my first job out of college. Through this dated but comprehensive magazine-publishing bible, I learned the nuts and bolts—what to charge for an ad, how to get your magazine on newsstands, how to set ad prices and more.
Many of you have followed my journey. Some from your armchairs or computer screens, as subscribers of Susquehanna Life magazine. Others as business associates who advertise in support of the magazine and, through a kinship only fellow business owners can share, have become my friends. And my friends and family, who encourage from the sidelines. I thank all of you for your support, reinforcement and well wishes.
Starting this magazine and keeping it running for 25 years has been an odyssey. I’ve met some interesting people, learned how to wear a lot of hats and explored many aspects of life in Central PA and beyond. It’s been the equivalent of earning a master’s degree in magazine publishing. And there’s still so much to learn and discover!
Accordingly, the theme of this anniversary year—and we’ll be celebrating this milestone all year—is Create Your Own Adventure. Whatever that means to you, this is the year to embrace that philosophy, personally and professionally.
I am grateful for all I have achieved, and one way I pay it forward is to encourage others to follow their dreams.
Are you ready to Create Your Own Adventure? Whether your quest results from an idea you get from Susquehanna Life magazine (bikejoring, anyone?) or one of your own creation, I encourage you to Go For It.
Perhaps it’s a business idea you yearn to pursue? A travel destination that’s outside your comfort zone? A personal weight or activity goal you perceive to be beyond your reach or ability? A romantic interest? This is the year to go for it! And we’ll be here by your side, urging you forward! Write and tell me what direction your adventure takes you!
Erica L. Shames
Founder & Publisher
Articles from our Summer 2018 Issue:
First Nations Development Institute, a national Native American-led 501(c)(3) organization, has created cookbooks using recipes from Native American tribes and organizations. Read More »
Events happening this Summer 2018 throughout the Susquehanna Valley. Read More »
Why there's a replica and erect it on an old railroad bridge pier in the middle of the Susquehanna River. Read More »
Underground Railroad Heritage Sites, Bicycle Recycle, PRIME & More: Life Around The River Summer 2018
We explore what's happening around the Susquehanna Valley. Read More »
After 20 years in a career, some would be ready for a change. But Erin Coe embraces a passion for a museum’s inherent value. Read More »
The gardens cultivated by William Woys Weaver have been compared to a living museum, reflecting his focus on preservation of heirloom vegetables. Read More »
This new feature shines a spotlight on teachers in our communities, starting with Lisa Erdley, a first grade teacher at Kelly Elementary School in Lewisburg. Read More »
The Wild and Scenic Rivers System marks its 50th anniversary this year. A book, and one man’s appreciation of nature, celebrates a national achievement few people even know about. Read More »
A total of three cookbooks were developed by First Nations Development Institute under a project aimed at healthier cooking and improving nutrition. Read More »
Learn all about author William Woys Weaver's storied past in this informative Web Extra. Read More »