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Susquehanna Life

In The Spring - 2018 Issue

Mar 19, 2018 10:19PM ● By Melanie Heisinger
Every afternoon when I switch off the lights, turn the Open sign to Closed, and bolt the door to Susquehanna Life magazine’s Market Street office in Lewisburg, I am reminded of the final time Kathleen Kelly (Meg Ryan) locked the front door of her charming The Shop Around the Corner bookstore after losing the battle for clientele to a big-box chain in the popular movie You’ve Got Mail.   

I never forget that could be me. We face an ever-increasing number of competitors whose staffs and resources outpace ours, all vying for an ever-shrinking pool of advertising dollars. We are grateful for the advertisers and subscribers who support us. 

Happily, the fate of this entrepreneurial venture has taken a bright path, attracting the readership and advertisers needed to be profitable. This year marks our 25th anniversary—a momentous occasion for any business, but particularly one in an industry in which publishing pundits predict a demise.

The good news: City and Regional magazines, studies show, occupy a privileged rung in the magazine industry hierarchy. Our content speaks to the emotional connection readers and business owners have to their hometowns, and defies the doom and gloom predictions of general-interest publications that lack a passionate interface with their audience.

I like to think Susquehanna Life magazine has succeeded because of the passion I have for what I do. I’ve put my heart and soul into this publication, running it by listening to my heart, and treating readers, advertisers and the people I work with as I would like to be treated.

That’s the touchy-feely side. The magazine fills a niche, also, because of its tangible assets—regional reach, high readership, quality attributes and unique, upbeat perspective about life in the middle slice of Pennsylvania. Literate lifestyle topics are presented by professional writers, in an expert layout punctuated with gorgeous color photography.  

The first issue of Susquehanna Life, the region’s original lifestyle magazine, debuted in Winter 1993, when many could legitimately ask, is there life in the Susquehanna Valley? It introduced forward-thinking and optimistic views on the region’s culture and history,  outdoor recreation and dining, agriculture and business community.

We recognized early that the Susquehanna River and the life that takes place around it are worthy of scrutiny. And from that scrutiny emerges some amazingly potent stories. One of the most frequent compliments we hear? “I’ve lived here all my life and never knew ____ until I read it in Susquehanna Life magazine.”

Enjoy this issue and join us as we celebrate our 25th anniversary all year long.

Sincerely,

Erica Shames
Founder & Publisher

Scan your smartphone here to view a Mike Stevens’ On the Pennsylvania Road clip about the magazine’s early years.

 








Articles from our Spring 2018 Issue:

Black Forest Trail promises steep climbs

5 Best Backpacking Trails in Pennsylvania

Pennsylvania has over 6,750 miles of hiking trails and roughly 2.2 million acres of public state forest lands, most located in central and northern PA. Read More » 

 

Making the Onam Pookkalam  Onam is a Kerala harvest festival celebrated by making a temporary mandala of flowers and rice and by feasting

Association for India’s Development Lewisburg: Education, Life-Sustaining Skills & Hope

At the Snehibhavan home for girls in Kerala, India, approximately 15 girls and young women between the ages of 4 and 21 find love, safety and opportunities to thrive. Read More » 

 

YPs volunteering with Habitat for Humanity

Central Susquehanna Valley: A Better Place to Work

To say the Central Susquehanna Valley is going through a major infrastructure renaissance isn’t an understatement–it’s reality. Read More » 


Green roof technology

Green Roof Revolution

Green roofs help curb polluted runoff. Though more costly than other remedies, vegetation atop buildings can meet stormwater requirements and offer other benefits. Read More » 

  

By the Book Spring 2018 - Mar 19 2018 0645PM

By the Book [Spring 2018]

Browse these book recommendations in a variety of genres. Read More » 

 

Cooking at Home Turnip and Potato Gratin - Mar 19 2018 0652PM

Cooking at Home: Turnip and Potato Gratin

Heirloom recipes are the treasures of every kitchen. If you’re lucky, you’ve inherited your grandmother’s recipe box full of stained cards. Read More » 

 

Susquehanna Valleys Dog-Friendly Restaurants as Chosen by our Readers - Mar 19 2018 0712PM

Susquehanna Valley's Dog-Friendly Restaurants, as Chosen by our Readers

Enjoy dog-friendly restaurants this spring 2018, as chosen by our readers. Read More » 

 

Fairs  Festivals - Spring 2018 in the Susquehanna Valley - Mar 19 2018 0732PM

Fairs & Festivals - Spring 2018 in the Susquehanna Valley

Events happening this Spring 2018 throughout the Susquehanna Valley. Read More » 


An Eastern Hellbender

Poison Ivy, Salamanders, Quilters & AARP: Life Around The River Spring 2018

We explore what's happening around the Susquehanna Valley. Read More » 

 

Bloomsburg rain garden construction

Rain Gardens Take Root: Residents Create Rain Gardens to Improve Their Communities

With grants and elbow grease, residents create rain gardens to improve their communities. Read More » 

 

Artist Germaine Suriyage Recycled Images - Mar 19 2018 0933PM

Artist Germaine Suriyage: Recycled Images

The inspiration that motivates artist Germaine Suriyage. Read More » 

 

Spring Illumination 2018 - Mar 19 2018 0949PM

Spring Illumination 2018

Justice and Dignity, the Endless Shortage by Seth Godin. Read More » 

 

Smithfield PAs Animal Care Sanctuary No-Kill Animal Shelter has been Rescuing  Rehabilitating Animals for Over 50 Years - Mar 19 2018 0958PM

Smithfield, PA's Animal Care Sanctuary No-Kill Animal Shelter has been Rescuing & Rehabilitating Animals for Over 50 Years

Located on 129 acres in East Smithfield, PA, ACS is one of the largest no-kill animal shelters in the United States. Read More » 

 

The Life-Affirming Impact of Fly-Fishing - Mar 19 2018 1006PM

The Life-Affirming Impact of Fly-Fishing

Bruce Fisher tells his story of how being outdoors helped him find his positivity again. Read More » 

 

Letters to the Editor [Spring 2018]

Readers share their thoughts on previous issues. Read More »


 


Web Extras

The Benefits of Having a Green Roof - Mar 19 2018 1017PM

The Benefits of Having a Green Roof

Web Extra: The benefits of creating your own green roof. Read More » 



Rain gardens can be a beautiful and useful addition to your yard

How to Create a Rain Garden

A rain garden is a depression filled with native plants that protects water quality by retaining and filtering stormwater. Read More » 

 

Indias Caste System Under Attack The Dalit Movement - Mar 20 2018 0243PM

India's Caste System Under Attack: The Dalit Movement

Although India's Constitution of 1947 abolished the practice of untouchability, the Dalits continue to experience discrimination, segregation, and violence. Read More » 

 

Animal Care Sanctuary Providing a Safe  Caring Refuge for Companion Animals Since 1967 - Mar 20 2018 0305PM

Animal Care Sanctuary: Providing a Safe & Caring Refuge for Companion Animals Since 1967

Since our inception in 1967, we have grown from a small presence in Toms River, New Jersey to a regional provider through the Northern Tier of PA. Read More » 


Mission Statement: Founded in 1993, Susquehanna Life magazine is the original lifestyle publication for Central PA, highlighting the region’s most captivating stories and undiscovered gems in a national-caliber publication. And the Susquehanna Life brand is an effective, cost-efficient multi-media platform on which businesses and organizations like yours, that produce a high-quality product or service, can partner with a brand with these same principles and attributes to meet and exceed sales goals.  

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