In The Spring - 2018 Issue
Mar 19, 2018 10:19PM
By Melanie Heisinger
I never forget that could be me. We face an ever-increasing number of competitors whose staffs and resources outpace ours, all vying for an ever-shrinking pool of advertising dollars. We are grateful for the advertisers and subscribers who support us.
Happily, the fate of this entrepreneurial venture has taken a bright path, attracting the readership and advertisers needed to be profitable. This year marks our 25th anniversary—a momentous occasion for any business, but particularly one in an industry in which publishing pundits predict a demise.
The good news: City and Regional magazines, studies show, occupy a privileged rung in the magazine industry hierarchy. Our content speaks to the emotional connection readers and business owners have to their hometowns, and defies the doom and gloom predictions of general-interest publications that lack a passionate interface with their audience.
I like to think Susquehanna Life magazine has succeeded because of the passion I have for what I do. I’ve put my heart and soul into this publication, running it by listening to my heart, and treating readers, advertisers and the people I work with as I would like to be treated.
That’s the touchy-feely side. The magazine fills a niche, also, because of its tangible assets—regional reach, high readership, quality attributes and unique, upbeat perspective about life in the middle slice of Pennsylvania. Literate lifestyle topics are presented by professional writers, in an expert layout punctuated with gorgeous color photography.
The first issue of Susquehanna Life, the region’s original lifestyle magazine, debuted in Winter 1993, when many could legitimately ask, is there life in the Susquehanna Valley? It introduced forward-thinking and optimistic views on the region’s culture and history, outdoor recreation and dining, agriculture and business community.
We recognized early that the Susquehanna River and the life that takes place around it are worthy of scrutiny. And from that scrutiny emerges some amazingly potent stories. One of the most frequent compliments we hear? “I’ve lived here all my life and never knew ____ until I read it in Susquehanna Life magazine.”
Enjoy this issue and join us as we celebrate our 25th anniversary all year long.
Founder & Publisher
Scan your smartphone here to view a Mike Stevens’ On the Pennsylvania Road clip about the magazine’s early years.
Articles from our Spring 2018 Issue:
At the Snehibhavan home for girls in Kerala, India, approximately 15 girls and young women between the ages of 4 and 21 find love, safety and opportunities to thrive. Read More »
To say the Central Susquehanna Valley is going through a major infrastructure renaissance isn’t an understatement–it’s reality. Read More »
Enjoy dog-friendly restaurants this spring 2018, as chosen by our readers. Read More »
Events happening this Spring 2018 throughout the Susquehanna Valley. Read More »
We explore what's happening around the Susquehanna Valley. Read More »
With grants and elbow grease, residents create rain gardens to improve their communities. Read More »
Smithfield, PA's Animal Care Sanctuary No-Kill Animal Shelter has been Rescuing & Rehabilitating Animals for Over 50 Years
Located on 129 acres in East Smithfield, PA, ACS is one of the largest no-kill animal shelters in the United States. Read More »
Although India's Constitution of 1947 abolished the practice of untouchability, the Dalits continue to experience discrimination, segregation, and violence. Read More »
Since our inception in 1967, we have grown from a small presence in Toms River, New Jersey to a regional provider through the Northern Tier of PA. Read More »
Mission Statement: Founded in 1993, Susquehanna Life magazine is the original lifestyle publication for Central PA, highlighting the region’s most captivating stories and undiscovered gems in a national-caliber publication. And the Susquehanna Life brand is an effective, cost-efficient multi-media platform on which businesses and organizations like yours, that produce a high-quality product or service, can partner with a brand with these same principles and attributes to meet and exceed sales goals.