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In the Fall 2015 Print Issue

Aug 31, 2015 10:08PM ● Published by Erica Shames

One of the benefits of a small operation is the many hats I am privileged to wear, including processing subscription renewals. Some might look down on the task, and classify it as a waste of time for a magazine publisher. Yet seemingly menial tasks like this one can be revealing: how else could I know of the many people who have subscribed to Susquehanna Life magazine from the beginning, in 1993?

It’s gratifying to see that level of commitment and interest on the part of our readers. And it’s one of the attributes that makes publishing Susquehanna Life magazine so rewarding. Even in an age when some predict the death of print.

There is no doubt many print vehicles have succumbed, and more are on their way—especially general interest and news publications. But that doesn’t apply to all print media. In fact, Locable.com president and CEO Brian Ostrovsky put it best when he said, “Print is not dying, but the print businesses that don’t evolve will die.” But that’s a topic for another day.

Fact is, there is compelling evidence that specialty or “niche” titles—a regional magazine like Susquehanna Life, for example—are doing just fine and continue to be important, particularly for niche brand advertising.

According to MediaLifeMagazine.com, a trade publication for media buyers: “Unlike [magazines] which target a broad swath of people with general news and advice that’s widely available online, niche titles offer information that’s not commonly found elsewhere. They also tend to enjoy stronger reader loyalties” (italics mine).

Every two years we undertake a reader survey to determine who reads the magazine and why, and how the information in each issue is used. This is helpful for our editorial team, and for our advertisers—for whom it’s important to know Susquehanna Life magazine attracts the strong reader connection and involvement so essential to successful advertising.  

Past surveys have yielded some compelling statistics, including: 77 percent of our readers purchase (a good or service from or attend an event of) an advertiser.

And confirmation that Susquehanna Life articles hit their mark is revealed in the numerous reader comments that state, “I’ve lived here all my life and I never knew that until I read it in Susquehanna Life magazine.”

We’re smack in the middle of a reader survey right now. If you have not yet received a survey, and feel compelled to tell us your thoughts and reading and buying habits, contact me to request one: we’d love to hear what you have to say.   

Sincerely,
Erica L. Shames
Publisher

Letters to the Editor - Fall 2015

We showcase your thoughts with each issue. This batch of letters appears in the fall 2015 edition. Read More » 

 

Life Around the River - Preserving History  Heritage - Aug 29 2015 0206PM

Life Around the River - Preserving History & Heritage

According to Pennsylvania state government statistics, a decade ago approximately 300,000 people were volunteer-firefighters; today that number has dwindled to about 50,000. Read More » 

 

Fairs and Festivals - Fall 2015 - Aug 29 2015 0847AM

Fairs and Festivals - Fall 2015

Featuring the Bloomsburg Fair and the Annual Harvest Festival, from our fall 2015 print edition. Read More » 

 

Around the River - Fall 2015 - Aug 27 2015 1009AM

Around the River - Fall 2015

An overview of things to do around the Susquehanna this fall from our most recent print edition. Read More » 

 

Cooking at Home - Garden Salsa - Aug 29 2015 0841AM

Cooking at Home - Garden Salsa

Gather all the extra tomatoes from your summer garden and use them in this tasty salsa recipe! Read More » 

 

By the Book - Fall 2015 - Aug 28 2015 1031AM

By the Book - Fall 2015

Featuring local reads to keep you occupied this season, as featured in our most recent print edition. Read More » 

 


Of the Season - Fall Camping Meccas

There are many reasons to put your camping plans on hold until the crisper fall weather arrives; leaf-peeping is just one. Here is a guide to some of the best camping spots in state parks... Read More » 

 

Outdoor Recreation - Saving Montour Preserve - Aug 29 2015 0507PM

Outdoor Recreation - Saving Montour Preserve

For a generation, many who grew up in Montour County assumed the Montour Preserve was located on public land, and would be available for public use in perpetuity. When owner PPL announced... Read More » 

 

Just for Fun - A Step Back in Time to Experience America 100 Years Ago - Aug 29 2015 0441PM

Just for Fun - A Step Back in Time to Experience America 100 Years Ago

During the late 1800s, magic lanterns thrilled Victorian-era theater audiences around the world. After 130 years of relative obscurity, the entertainment form is making a comeback. Read More » 

 

Explore - Something Fun for Everyone - Aug 29 2015 0545PM

Explore - Something Fun for Everyone

This compilation of indoor, outdoor and auto-directed fun gives you the best of all worlds. Read More » 

 

Life and Art - Regional Music is Fabric of Communities - Aug 29 2015 0835AM

Life and Art - Regional Music is Fabric of Communities

This region is home to a wealth of musical troupes that wouldn’t exist without the enthusiasm and financial support of the community, and the dedication of members willing to volunteer th... Read More » 

 

Nostalgic Journeys - Susquehanna Boom - Aug 30 2015 0911PM

Nostalgic Journeys - Susquehanna Boom

American industry was born out of hard work and the mastering of its vast raw resources. Different areas of the country experienced explosions based on a variety of innovations. Northeast... Read More » 

 

Day Trips - Walking Pennsylvania Labyrinths - Aug 29 2015 0133PM

Day Trips - Walking Pennsylvania Labyrinths

Human beings leave signs for each other as guides through life. Every year, from California to Pennsylvania, I see inukshuks, human-shaped rock stacks erected by hikers to mark their pro... Read More » 

 

Niche Marketing - How to Stand Out from the Crowd - Aug 27 2015 1205PM

Niche Marketing - How to Stand Out from the Crowd

It’s the dream of every owner to find ways to make their business stand out. In the evolving funeral industry, a second-generation business partner found ways to infuse new life into a 90... Read More » 

 

Tell Us Your Story - Susquehanna Memories - Aug 30 2015 0920PM

Tell Us Your Story - Susquehanna Memories

During the past 40 years—while walking along the Schuylkill and Delaware rivers, or the Pennypack and Wissahickon creeks, I find myself thinking of the incomparable Susquehanna and her im... Read More » 

 

Illumination - Love is All - Aug 29 2015 0938AM

Illumination - Love is All

B. E. Adams is a former field geologist and private high school and college physics, chemistry and geosciences instructor. He now works in medical research and is an avid environmentalist... Read More » 

 Web Extras

Web Extras See and Hear These Talented Bands and Orchestras - Aug 31 2015 0858PM

Web Extras: See and Hear These Talented Bands and Orchestras

Web exclusive content in coordination with the Life and Art - Regional Music is Fabric of Communities story in the Fall 2015 issue. Read More » 

 

Web Extras Repasz Band History - Aug 31 2015 0950PM

Web Extras: Repasz Band History

The Repasz Band has a proud musical heritage, having performed for a variety of civic and military events. Here, from the band’s Web site, is a sampling of some of the Band’s more notable... Read More » 

 

Web Extras Movies Began With The Magic-Lantern - Aug 31 2015 0921PM

Web Extras: Movies Began With The Magic-Lantern

By it's heyday at the end of the 19th and the early 20th, magic-lanterns were everywhere -- in homes, in churches, in fraternal lodges, in schools, in large-scale halls and theaters, and ... Read More » 

 

Web Extras History of the Logging Industry - Aug 31 2015 0938PM

Web Extras: History of the Logging Industry

The crew of the Montour organized the Susquehanna Raftsmen in 2006. Read more inside in this web exclusive. Read More » 

 

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  • Melanie Johnson: The Spaces Between

    11/01/2017
    11:00AM — 05:00PM

    Melanie Johnson makes large-scale figurative drawings and paintings, working from observation and...


  • HOMESCHOOL HANGOUTS

    11/01/2017
    11:00AM — 01:00PM

    Every other Wednesday 11-1p.m. during the school year beginning Oct. 4th-Dec 13, resumes in Janua...


  • Novice Longsword Class

    11/01/2017
    06:00PM — 08:00PM

    This eight-week Novice Longsword Course will be for folks who have always had an interest in swor...


  • James Bond Wore the Quartz Revolution

    11/02/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • Art Exhibit: 8 Takes on Architecture

    11/02/2017
    10:00AM — 05:00PM

    Reception Friday, October 13, 6:30 – 8 pm. Free and open to the public. Photography, drawing an...


  • Melanie Johnson: The Spaces Between

    11/02/2017
    11:00AM — 05:00PM

    Melanie Johnson makes large-scale figurative drawings and paintings, working from observation and...


  • iMAKE

    11/02/2017
    04:30PM — 05:30PM

    This a-la-carte class series offers both art and science projects for children ages 6-12. LED Cop...


  • James Bond Wore the Quartz Revolution

    11/03/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • Art Exhibit: 8 Takes on Architecture

    11/03/2017
    10:00AM — 05:00PM

    Reception Friday, October 13, 6:30 – 8 pm. Free and open to the public. Photography, drawing an...


  • Melanie Johnson: The Spaces Between

    11/03/2017
    11:00AM — 05:00PM

    Melanie Johnson makes large-scale figurative drawings and paintings, working from observation and...


  • FREE admission! Indoor event! Our 5th Annual Fall Shopping Fair will include 100+ businesses, ve...


  • James Bond Wore the Quartz Revolution

    11/04/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • Art Exhibit: 8 Takes on Architecture

    11/04/2017
    10:00AM — 05:00PM

    Reception Friday, October 13, 6:30 – 8 pm. Free and open to the public. Photography, drawing an...


  • You know you’ve just witnessed an extraordinary performance when the audience gives two standing ...


  • James Bond Wore the Quartz Revolution

    11/05/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • Melanie Johnson: The Spaces Between

    11/05/2017
    11:00AM — 05:00PM

    Melanie Johnson makes large-scale figurative drawings and paintings, working from observation and...


  • James Bond Wore the Quartz Revolution

    11/06/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • From the rough-edged basketball courts of New York City to recruitment in 1995 by legendary Coach...


  • James Bond Wore the Quartz Revolution

    11/07/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • Art Exhibit: 8 Takes on Architecture

    11/07/2017
    10:00AM — 05:00PM

    Reception Friday, October 13, 6:30 – 8 pm. Free and open to the public. Photography, drawing an...


  • Melanie Johnson: The Spaces Between

    11/07/2017
    11:00AM — 05:00PM

    Melanie Johnson makes large-scale figurative drawings and paintings, working from observation and...


  • James Bond Wore the Quartz Revolution

    11/08/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • Art Exhibit: 8 Takes on Architecture

    11/08/2017
    10:00AM — 05:00PM

    Reception Friday, October 13, 6:30 – 8 pm. Free and open to the public. Photography, drawing an...


  • Melanie Johnson: The Spaces Between

    11/08/2017
    11:00AM — 05:00PM

    Melanie Johnson makes large-scale figurative drawings and paintings, working from observation and...


  • Novice Longsword Class

    11/08/2017
    06:00PM — 08:00PM

    This eight-week Novice Longsword Course will be for folks who have always had an interest in swor...


  • James Bond Wore the Quartz Revolution

    11/09/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • Art Exhibit: 8 Takes on Architecture

    11/09/2017
    10:00AM — 05:00PM

    Reception Friday, October 13, 6:30 – 8 pm. Free and open to the public. Photography, drawing an...


  • Melanie Johnson: The Spaces Between

    11/09/2017
    11:00AM — 05:00PM

    Melanie Johnson makes large-scale figurative drawings and paintings, working from observation and...


  • iMAKE

    11/09/2017
    04:30PM — 05:30PM

    This a-la-carte class series offers both art and science projects for children ages 6-12. LED Cop...


  • James Bond Wore the Quartz Revolution

    11/10/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • Art Exhibit: 8 Takes on Architecture

    11/10/2017
    10:00AM — 05:00PM

    Reception Friday, October 13, 6:30 – 8 pm. Free and open to the public. Photography, drawing an...


  • Melanie Johnson: The Spaces Between

    11/10/2017
    11:00AM — 05:00PM

    Melanie Johnson makes large-scale figurative drawings and paintings, working from observation and...


  • James Bond Wore the Quartz Revolution

    11/11/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • OPEN Veteran’s Day

    11/11/2017
    10:00AM — 05:00PM

    November 11 – 10 a.m. to 5 p.m. Free Admission for veterans and their family members.


  • Art Exhibit: 8 Takes on Architecture

    11/11/2017
    10:00AM — 05:00PM

    Reception Friday, October 13, 6:30 – 8 pm. Free and open to the public. Photography, drawing an...


  • James Bond Wore the Quartz Revolution

    11/12/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • Melanie Johnson: The Spaces Between

    11/12/2017
    11:00AM — 05:00PM

    Melanie Johnson makes large-scale figurative drawings and paintings, working from observation and...


  • James Bond Wore the Quartz Revolution

    11/13/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • "Cash & Carry IV"

    11/13/2017
    10:00AM — 06:00PM

    Once again we'll give away panels for you to make artwork on, every one roughly 7" x 9": You can ...


  • James Bond Wore the Quartz Revolution

    11/14/2017
    10:00AM — 04:00PM

    James Bond Wore the Quartz Revolution—a brand new exhibit—will challenge what visitors think they...


  • "Cash & Carry IV"

    11/14/2017
    10:00AM — 06:00PM

    Once again we'll give away panels for you to make artwork on, every one roughly 7" x 9": You can ...


  • Melanie Johnson: The Spaces Between

    11/14/2017
    11:00AM — 05:00PM

    Melanie Johnson makes large-scale figurative drawings and paintings, working from observation and...



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