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Web Extra: The PA Downtown Center’s Main Street Four-Point Approach®

Jun 04, 2015 05:24PM ● Published by Erica Shames

The Main Street Four-Point Approach is a community-driven, comprehensive strategy used to revitalize downtown and neighborhood business districts throughout the United States. It is a common-sense way to address the variety of issues and problems that challenge traditional business districts.

Design

Design means getting Main Street into top physical shape. Capitalizing on its best assets such as historic buildings and the traditional downtown layout is just part of the story. An inviting atmosphere can be created through window displays, parking areas, signs, sidewalks, street lights, and landscaping; good design conveys a visual message about what Main Street is and what it has to offer.

Promotion

Promotion means selling the image and promise of Main Street to all prospects. By marketing the district's unique characteristics through advertising, retail promotional activities, special events, and marketing campaigns an effective promotion strategy forges a positive image to shoppers, investors, new businesses and visitors.

Organization

Organization means getting everyone working towards common goals. The common-sense formula of a volunteer-driven program and an organizational structure of board and committees assisting professional management can ease the difficult work of building consensus and cooperation among the varied groups that have a stake in the district.

Economic Restructuring

Economic Restructuring means finding new or better purposes for Main Street enterprises. Helping existing downtown businesses expand and recruiting new ones, a successful Main Street converts unused space into productive property and sharpens the competitiveness of its businesses.

2015 National Main Street Center Accredited Programs - Pennsylvania

The Main Street program accreditation process evaluates local Main Street programs according to 10 performance standards and provides national recognition to those that meet these standards. Main Street coordinating programs evaluate their local programs each year and submit their eligible programs to the National Main Street Center. Annually, a list of accredited programs is released. To learn more about the national accreditation process, click here.

Borough of Hollidaysburg 
No Manager Currently 
401 Blair Street 
Hollidaysburg, Pennsylvania 16648 
Phone: 
814.696.0544 
Website: 
www.hollidaysburg.org

Building A Better Boyertown 
Ms. Adrienne Blank 
3 E. Philadelphia Avenue 
Boyertown, Pennsylvania 19512 
Phone: 
(610) 369-3054 
Email: 
manager@boyertownpa.org 
Website: 
http://www.boyertownpa.org

Butler Downtown Revitalization Committee 
Ms. Chelynne Curci 
P.O. Box 1082 
Butler, Pennsylvania 16003-1082 
Phone: 
(724) 256-5769 
Email: 
chelynne@butlerdowntown.org 
Website: 
www.butlerdowntown.org

Clearfield Revitalization Corporation 
Ms. Heather Bozovich 
125 E. Market Street 
Clearfield, Pennsylvania 16830 
Phone: 
(814) 765-6000 
Email: 
discoverclearfield@gmail.com 
Website: 
http://www.discoverclearfield.com/

Collegeville Economic Development Corp. 
Ms. Rachael Morrison 
476 East Main Street 
Collegeville, Pennsylvania 19426 
Phone: 
610.454.1050 
Email: 
manager@collegevilledevelopment.org 

Community Action Dev. Corp. - Seventh Street Dev. Committee 
Mr. Peter Lewnes 
443 N. 7th Street 
Allentown - 7th Street, Pennsylvania 18102 
Phone: 
(610) 433-5703 
Email: 
petelewnes@aol.com 

Danville Business Alliance 
Mr. Jim Wilson 
17 East Mahoning Street 
Danville, Pennsylvania 17821 
Phone: 
(570) 284-4503 
Email: 
dbamst@ptd.net 

Downtown Bedford Inc. 
Ms. Tonya Grimes 
P.O. Box 286 
Bedford, Pennsylvania 15522 
Phone: 
(814) 623-0048 
Email: 
manager@downtownbedford.com 
Website: 
http://www.downtownbedford.com

Downtown Bradford 
Downtown Bradford 
Ms. Anita Dolan 
PO Box 490 
Bradford, Pennsylvania 16701 
Phone: 
814.598-2646 
Email: 
adolan@bradfordpa.org 
Website: 
www.bradfordpa.org

Downtown DuBois Revitalization Group 
Mr. Joesph Mitchell 
109 N Brady ST 2nd Floor 
DuBois, Pennsylvania 15801 
Phone: 
(814) 371-3064 

Downtown Indiana 
Mr. Sean Howard 
39 N. Seventh Street 
Indiana, Pennsylvania 15701 
Phone: 
(724) 463-6110 
Website: 
http://downtownindiana.org

Downtown Lewistown, Inc. 
Mr. Jim Zubler 
1 West Market St., Suite 3 
Lewistown, Pennsylvania 17044 
Phone: 
(717) 248-9606 

Downtown Lock Haven Inc. 
Ms. Natasha Gorham 
205 E. Main Street 
Lock Haven, Pennsylvania 17745 
Website: 
http://lockhaven.org 

Downtown Shenandoah, Inc. 
Ms. Mary Luscavage 
116 North Main Street 
Shenandoah, Pennsylvania 17976 
Phone: 
570.462.2060 
Website: 
www.downtownshenandoah.com

Eastburg Community Alliance 
Ms. Susan Randall 
5 South Kistler Street 
East Stroudsburg, Pennsylvania 18301 
Phone: 
(570) 424-7540 
Website: 
http://eastburgalliance.com/

Easton Main Street Initiative 
Ms. Kim Kmetz 
35 S. Third St 
Easton, Pennsylvania 18042 
Phone: 
(610) 330-9940 

Ebensburg Main Street Partnership 
Ms. Danea Koss 
300 High Street 
Ebensburg, Pennsylvania 15931 
Phone: 
(814) 472-8414 
Website: 
www.ebensburgmainstreet.com

Erie Downtown Partnership 
Mr. John Buchna 
140 E. 5th Street 
Erie, Pennsylvania 16507 
Phone: 
814.455.3743 
Website: 
www.eriedowntown.com

Greensburg Community Development Corp. 
Mr. Steven Gifford 
41 W Otterman ST STE 520 
Greensburg, Pennsylvania 15601 
Phone: 
(724) 689-0040 
Website: 
http://www.city.greensburg.pa.us

Hamilton District Main Street Program 
Mitch Hanna 
840 Hamilton Street 
Allentown - Hamilton Dist. , Pennsylvania 18101 
Phone: 
610-437-4907 
Email: 
mitchh@lehighvalleychamber.org 

Historic Kennett Square 
Ms. Mary Hutchins 
106 W. State St. 
Kennett Square, Pennsylvania 19348 
Phone: 
610.444.8188 

Kutztown Community Partnership 
No Manager Currently 
324 W Main Street 
Kutztown, Pennsylvania 19530 
Phone: 
610.683.8880 
Website: 
www.kutztownpa.org

Latrobe Community Revitalization Program 
Mr. Nick Felice 
816 Ligonier ST STE 307 
Latrobe, Pennsylvania 15650 
Phone: 
(724) 805-0112 

Lewisburg Downtown Partnership 
Ms. Linda Sterling 
PO Box 298 
Lewisburg, Pennsylvania 17837 
Phone: 
570-523-1743 
Website: 
www.lewisburgpa.com/

Main Street Gettysburg, Inc. 
Ms. Deb Adamik 
116 Baltimore Street 
Gettysburg, Pennsylvania 17325 
Phone: 
(717) 337-3491 

Main Street Mount Joy 
Ms. Kim Brewer 
15 Marietta Avenue 
Mount Joy, Pennsylvania 17552 
Phone: 
717.653.4227 
Website: 
www.msmj.org

Main Street Waynesboro, Inc. 
Mr. Scott Hershberger 
8 W. Main Street 
Waynesboro, Pennsylvania 17268 
Phone: 
717-762-0397 
Website: 
http://www.mainstreetwaynesboro.org 

Manheim Downtown Development Group 
Ms. Doreen Ober 
17 N Main ST 
Manheim, Pennsylvania 17545 

Mt. Lebanon Municipality 
Mr. Eric Milliron 
710 Washington Road 
Mt. Lebanon, Pennsylvania 15228 
Phone: 
412.343.3412 
Website: 
www.mtlebanon.org

Oil City Main Street 
Ms. Kathy Bailey 
217 Elm Street 
Oil City, Pennsylvania 16301 
Phone: 
814-677-3152 

Our Town Foundation 
Ms. Deena Kershner 
335 State Street 
Hamburg, Pennsylvania 19526 
Phone: 
(610) 562-3106 
Website: 
http://hamburgpa.org/our-town-foundation/

Philipsburg Revitalization Corp 
Ms. Dana Shoemaker 
203 North Front Street 
Philipsburg, Pennsylvania 16866 
Phone: 
814.342.2260 
Website: 
www.philipsburgpa.org

Quakertown Alive! 
Ms. Naomi Naylor 
312 W. Broad Street 
Quakertown, Pennsylvania 18951 
Phone: 
(215) 536-2273 

Reading Downtown Improvement District Auth. 
Mr. Chuck Broad 
645 Penn Street, Suite 505 
Reading, Pennsylvania 19601-1555 
Phone: 
(610) 376-6424 

Ridgway Main Street Program 
Ms. Michelle Bogacki 
300 Main Street 
Ridgway, Pennsylvania 15853 
Phone: 
(814) 772-9150 
Website: 
http://www.ridgwaychamber.com/ridgway-main-street-manager.html

Selinsgrove Projects, Inc. 
Ms. Mary Bannon 
Box 377 
Selinsgrove, Pennsylvania 17870 
Phone: 
570.541.1932 
Website: 
www.selinsgrove.net

The Ardmore Initiative 
Ms. Christine Vilardo 
56 E Lancaster Ave 
Ardmore, Pennsylvania 19003 
Phone: 
(610) 645-0540 
Email: 
christine@ardmoreinitiative.org 
Website: 
http://www.ardmoreinitiative.org

Uniontown Main Street Program 
Ms. Rebecca Hilton 
65 W. Main Street 
Uniontown, Pennsylvania 15401 
Phone: 
(724) 438-4289 

Venture Lititz 
Ms. Kelly Withum 
7 S Broad Street 
Lititz, Pennsylvania 17543 
Phone: 
(717) 626-6332 

Waynesburg Prosperous & Beautiful 
Mr. Larry Marshall 
PO Box 246 
Waynesburg, Pennsylvania 15370 
Phone: 
724.627.8119 
Website: 
www.waynesburgpa.org

West Chester Business Improvement District 
Mr. Malcolm Johnstone 
PO Box 3109 
West Chester, Pennsylvania 19381 
Phone: 
(610) 738-3350 

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